CRM
What is CRM
Customer loyalty is built on strong relationships, and that’s where the CRM module steps in. Lucent ERP’s CRM system helps businesses track customer interactions, manage communication history, and maintain a complete view of the customer journey.
It enables sales and marketing teams to personalize engagement, follow up effectively, and maximize lifetime customer value. Whether it’s lead nurturing or after-sales service, CRM ensures stronger connections and increased satisfaction.
Benefits of CRM Module
Improved Customer Retention & Satisfaction
CRM allows personalized and proactive engagement, which builds stronger customer relationships and loyalty.
Sales Productivity Enhancement
With automation and real-time access to customer data, sales teams close deals faster and more effectively.
Data-driven Decision Making
Track campaign effectiveness, customer behavior, and conversion trends to make smarter marketing and sales decisions.
Features of CRM
- Customer 360° View
- Sales Pipeline Visualization
- Email Integration
- Follow-up Scheduling
- Campaign Management
- Customer Segmentation
- Customer Feedback Tracking
- Customer Complaint & Ticketing
- Loyalty Program Integration
- Referral Tracking System
- Multi-Channel Lead Capture
- Analytics & Reporting
- Customer Portal Access
Why Choose Us ?
Employee Attendance App
Track attendance anytime, anywhere with a mobile-based facial recognition system and real-time data access.
HR On-The-Go
Manage HR operations seamlessly with a smart mobile app designed for convenience and efficiency.
Banking & Payroll Connected
Enjoy hassle-free salary processing with integrated payroll and direct banking connectivity for accuracy and speed.
